Göteborgs Rapé Original

Göteborgs Rapé Original by Swedish Match – A Century-Old Legacy with a Contemporary Twist

Embrace the captivating essence of Göteborgs Rapé Original, a flagship offering from the celebrated Swedish Match. Renowned for its medium strength and intricate, light tobacco character, this portion snus is an integral part of Swedish snus culture.

Flavor Profile:
Discover a nuanced blend that showcases notes of lavender, citrus, and juniper, punctuated by a subtle hint of cedarwood. This harmonious combination results in an unmistakable flavor experience that keeps snus enthusiasts coming back for more.

Texture and Moisture:
The original portion format maintains a standard level of moisture, ensuring an even and quick release of flavors. Each can holds 24 generously filled pouches, a hallmark of quality.

Nicotine Content:
Each pouch weighs 1 gram and carries a nicotine content of 10 mg, amounting to 1% total nicotine per can. This balanced concentration provides a satisfying snus experience without being overly intense.

Historical Journey:
Göteborgs Rapé has seen multiple transformations since its debut in 1919, proving that even classics can adapt to changing times. After being briefly pulled from the market in the early 2000s due to the introduction of Rapé White Portion, it was reintroduced in 2015 due to consumer demand. The modern version carries a somewhat drier texture and less salt but retains its iconic light tobacco and juniper flavor.

Upcoming Enhancements:
In a nod to its commitment to innovation, Swedish Match has announced a new can design slated for release in Spring 2023.

Usage Instructions:
Place a pouch under your upper lip to start enjoying the symphony of flavors that Göteborgs Rapé has to offer. The standard moisture level ensures a quick flavor release, making it perfect for both short and extended sessions.

Packaging Details:

• Can Weight: 24 grams
• Pouches per Can: 24
• Pouch Weight: 1 gram
• Total Nicotine per Can: 240 mg

Pairing Suggestions:
Enjoy Göteborgs Rapé Original with a crisp, dry white wine or a refreshing gin and tonic to elevate your snus experience.